In this paper, we will be looking at market research and learning about various consumer markets in preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the United States of Hispanic, African, and Asian Americans.
Hispanic Americans: Size, location, purchasing power, and market potential.
Hispanic Americans are the largest minority group in the United States and counting making the consumer market recognizing the purchasing power, and the market potentials of Hispanic American. Nevertheless, we will understand more about the Hispanic Americans as we can see on quote, “Hispanic-Americans now comprise 13.5% of the US population, numbering approximately 39 million in 2002 and projected to grow to 50 million by 2007. The Hispanic sector is expected to grow at an astonishing 29.1% rate during the next five
