Tigernut Flour is a Confectionery Flour produced from an under utilized root crop called Tigernut. The flour can subsequently be used to produce Cake, Cookies, Bread, Biscuit and other snacks. The products from tigernut flour is so unique because of the countless numbers of nutritional and health benefit that is embedded in the mother raw material (Tigernut). It is naturally sweet in which the natural sweetness is transferred to the final product making it unnecessary to apply any sweetener (sugar and so on) during subsequent processing into snacks there by making it a perfect meal for diabetic patients. other health benefits include:
1.It (Tigernut Flour) is a very rich source of Dietary Fiber (over 30%) which help our digestive system function perfectly.
2. Contains Amino Acids especial Arginine which helps in controlling blood pressure.
3. Good source of essential minerals such as Magnesium (helps in proper functioning of Nerves, Muscles, Immune system and the heart), Calcium, Iron,
Potassium, Phosphorus etc.
4. They are good source of Protein, Carbohydrate Unsaturated fat (healthy fats), Vitamins especially Vit C and E.
5. It also helps to regulate blood sugar level through the insoluble fiber it contains.
What is new, interesting or different about your product or service? (list 3 things)
1. It is not in Market or Production anywhere in Africa
2. It's a good alternative to wheat flour, as it's gluten free (Gluten is an anti-nutritional component found in wheat which causes several health problems), higher
level of Vitamins, Minerals, Protein Healthy fat (Unsaturated fat) Amino Acid and so on.
3. The Mother raw material (Tigernut) is Available and cheap because it is under utilized.
what problem does this product solve in d society
1. Solves problem of Malnutrition in Africa because it is highly Nutritious, Available, Cheap and Affordable.
2. Solves the problem of diebetic patients hesitating to take Snacks because of there sugar content but they can take snacks from tigernut flour as its naturally
sweet when no sugar is added.
adressable market
The Total Addressable Market for my product is so enormous that it can not be calculated because the competition rate is very low there by increasing the revenue generation automatically.
revenue generation
1. Revenue will be generated through the sale of the packaged product.
2. Revenue will also be generate through the sales of the by product to animal feed producers for them to Incorporated in an animal feed so as to increase the fiber level of there feed mills.
intention of marketing/marketing strategy
Marketing start from the product and packaging material little samples of the product will be produced with a well labelled packaging material as a free gift for some outlined numbers of confectioneries and bakeries to introduce the product and create relationship giving opportunity for a mouth to ear marketing strategy.
competitors
The product is a new product development which has not been in market through out Africa. The only product which can compete with this product (Tigernut floutr) is wheat flour which is produced by
1. Dangote Flour Mills
2. Flour Mills of Nigeria
3. Golden penny Flour
Differentiating factors
The differentiating factor from other existing product include;
1. Nutrient Difference: There is more nutrient and health benefit in this product of mine than the existing product.
2. Composition of Anti-Nutritional Component : existing product contain anti-nutritional component such as gluten while this product of mine does not.
Product Acievement Level
Researching, Product Development, Proximate Analysis, Sensory Analysis and Business Plan Write up has been done and the result was superb.
Next milestone
Next level is Setting up a factory, Registration with regulatory bodies and proceeding with production.
Business Impact withing the comunity
1. Employment opportunity for both skilled and unskilled.
2. Will pick up a company social responsibility which will be of benefit to the people of this great continent.
3. Help in building the economy of this great continent.
4. My product will also assist in solving the problem of malnutrition in Africa as it encompasses almost all daily nutritional need and i will make it affordable for the masses.
Top 3 Challenges
Financial challenges, operational challenges, regulatory challenges
