Bumble is a location-based and that facilitates communication between interested users. In matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first. Bumble Bumble Trading Inc Initial release December 2011 2011-12 iOS 10. Bumble Bizz facilitates business communications. Bumble was founded by shortly after she left , a dating app she co-founded. The app had 22 million users in November 2017, and according to a June 2016 survey, 46. Amidst the media attention surrounding the lawsuit, acquaintance and founder and CEO reached out to Wolfe Herd via email, and the two met up. As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting. After the partnership was established the pair recruited fellow Tinder departees Chris Gulczynski and Sarah Mick to design the interface and help launch Bumble. Bumble was launched three months later in December 2014. The app is headquartered in and has 70 employees globally. In March 2016, Bumble released BFF mode as a way for users to find platonic friends. After switching into the mode the app replaces potential dates with people of the user's same sex who are also looking for friends. In June 2016, Bumble announced a partnership with that would allow users to connect their Spotify account to their profile to show their music interests. In March 2017, the company announced it planned to launch a career networking app, Bumble Bizz. In August 2017, Bumble partnered with the in an effort to remove users who display hate symbols in their profiles. Formerly, Bumble users were required to log in via when signing up. In April 2018, Bumble added an option to sign up using only a phone number, following Facebook's involvement in a. For users who sign up with Facebook, information from their account is used to build a profile with photos and basic information, including the user's college and job. In matches between a man and a woman, the woman must initiate the conversation of their matches or the matches disappear within 24 hours; either person in a same-sex match can reach out. There are no options for users to identify as or , in contrast to competitors and. Users have the option to immediately receive a new set of three backtracks by sharing Bumble on Facebook, , or , although they are limited to one of these refills per day. The app has features allowing the user to favorite conversations, sort conversations and send photo messages. BFF mode uses the same swipe right or left platform as the app's dating mode and requires that a conversation is started within 24 hours of matching with a potential friend. Conversations started with potential friends are color-coded as green as opposed to yellow for dates. As the feature was rolled out, Bumble also announced that it would eventually release a dual-profile feature allowing users to curate a profile for dating or friendship. In April 2016, the Bumble app was updated to combat. As part of the update, if a user is messaged after matching with a potential partner and doesn't respond within 24 hours the match disappears. Before the update, men were allowed unlimited time to respond to a message from women which the company viewed as an uneven playing field. The update was also launched for same-sex matches, with either party allowed to initiate and the other having to respond within 24 hours. Bumble launched a photo verification tool in September 2016 to ensure that users of the app were the same people in their profile pictures. To be verified, users are asked to submit a selfie of them performing a specific pose; the picture is reviewed by a real person who ensures the user is the person in the profile pictures. Bumble was the first dating app to include photo verification in the U. Paid subscriptions In August 2016, Bumble announced the release of its paid service, Bumble Boost, which includes three premium features. Bumble Boost costs £3. Bumble had a reported 22 million users as of November 2017, and 27 million downloads as of February 2018. An April 2016 report by stated that 49% of users went on the app daily, and 46. Wolfe Herd has stated that within the app's first eight months it saw 5 million unique conversations initiated, all by women. They also reported that 25% of users had gone on a with someone they found on the app within the previous month. Bumble has also reported that its users spend an average of 62 minutes on the app daily. In October 2016, the app launched new photo moderation rules that banned mirror selfies, obscured faces, and photos of users in underwear among others. According to the , as of March 2017, Bumble had more than 800 million matches and 10 billion swipes per month and is the second most popular Lifestyle app in the. 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