Many skeptics believe that MLM is destined to fail , but the reverse is actually the case. There are two leading cause of MLM failure, these are ; the recruitment strategies, and capitalization strategies. When you have the ability to recruit new members under your MLM strategy, then you will be a successful marketer .
Causes of MLM failure and solutions
Lack of direction and guidance is the main reason why many people fail in MLM. Most people are told that the products in MLM sell themselves and they only need few people to make it big. Many marketers often seek the help of consultants, coaches, guides or distributors, yet they make little or no success in MLM. The simple advice to achieve success in MLM is that you need to learn how to connect with people with genuine needs. The simple fact is , people will not listen to you if you are not meeting their needs. Marketing is about meeting the needs of your targets and not your own needs. You don’t need to follow some quick start guides from distributor packages in other to attract and enroll new downlines , all you need to do is to sit down , do some research and learn how to present opportunities to your potential downlines in MLM.
Another reason why many people fail in MLM marketing is because they make their friends and family their targets. When your downlines are filled with your brothers, sisters, uncles and friends, you may end up alienating yourself because such downlines will think you are out there to exploit them. Make sure you focus your MLM strategies on individuals with the same mindset and you will naturally see your downlines expanding rapidly. You will be successful in MLM if you are able to show your downlines real practical solutions to business challenges rather than creating many complex situations for them.
Not bringing value to your customers and business prospects is another reason why most people fail in MLM. The main question here is ; why would someone want to join your MLM downline? You motive should be the development of a business relationship that will drive mutual benefits to you and your prospects , you need to show your business prospects that you are capable of giving them what others will not give them and that is how they will build trust in you.
Relying on your first few downlines could be another main reason why you are not successful with MLM. Most marketers relax after getting few business leads , and they hope that their first few downlines will work to build further downlines , but when your downlines are not getting enough new leads, then the MLM get stacked somewhere. In order to be successful in MLM, you need to build new downlines and work as much as your old downlines work so as to maintain the MLM momentum and sustain your marketing strategies for a very long time.
