Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Amanda Sima, founder and president of Alma Mater, explains how this image represents her business. Alma Mater designs and sells fast fashion in the licensed apparel industry. Our approach to fan apparel is simple: quality fashion perspectives and modern fits. Fans have a true variety of choices to display their pride, and can feel fresh while doing it. We have more than 90 NCAA college licenses and next have our sights on delivering quality fashion to the professional leagues. I started my business because I saw a gap in an industry that garnered consumers from all walks of life. Most of us have love for our teams, and every season is filled with fun and pride. But the industry has been capitalizing on fan pride with subpar goods for too long. We saw an opportunity to bring fashion and fit to the mass sea of tees and fleece in every fan shop around the country.
