What is seller rating and how do I improve it? Seller Rating is the numerical representation of the your operational performance which is calculated on weekly basis. Seller performance is rated from 1 to 5, with 5 being the highest or excellent performance which is determined by 3 factors - lead time, cancellation rate and returns. Results will be shared with sellers by email which is sent out every Thursday. To Improve your seller rating 1. All orders must be handed over to your assigned 3PL within 24 hours 2. Avoid out of stock cancellations by updating your stock twice a week 3. Ensure all products sold on Lazada are of high quality and as per advertised, to avoid inconvenience returns. You can do the following to improve your selling rating: a. Leadtime- Check pending orders regularly, package and ship orders timely b. Cancellation rate - Monitor available stock and update stocks level in Seller Center regularly d. Seller with a low seller rating will have Daily OVL reduced. This is to enable Customers to understand who they are buying from. The information being shown are those which are important to Customers when they are making purchase decisions. What are the information about Seller that will be shown on website? Seller Size is determined by the number of items a Seller sold in the last 28 days. Sellers are ranked within their own category. Why is Seller information Size, Time on Lazada being shown to Customers? This is to enable customers to understand who they are buying from. The information being shown are those which are important to customers when they are making purchase decisions. What are the information about Seller that will be shown on website PDP page only? Seller Size: Seller Size is determined by the number of items a Seller sold in the last 28 days. Sellers are ranked within their own category. What is the benefit I can get with this project? Customers wants to know who they are buying from. The information being shown are those which are important to Customers when they are making purchase decisions. This enables better performing Sellers to differentiate themselves from those Sellers who are not performing as well. Can I edit the information on the being shown to customers? No, the information shown are facts about you as a Seller on Lazada. We do not allow Sellers to edit this information. Some tips on improving your Seller metrics: Grow your business to increase Seller Size! Key drivers of growth starts with adding great assortment at good prices, and ensuring you have attractive images and engaging product description. Once you have mastered the basics, focus on driving traffic to your products through marketing and participating in our biggest campaigns! There is no information shown for a particular Seller? Some performance related metric e. No, the information shown are facts about you as a Seller on Lazada. We do not allow Sellers to edit this information. Why is my cancellation rate different from the one in Seller Center? The cancellation rate in the Seller Profile page is inclusive of Fulfilment By Lazada FBL score since it is visible to customers and this indicates the overall store performance. Please contact Partner Support if you discover errors in your Seller information shown on the website. Operation Hours : Monday - Friday 9. This helps to increase exposure for your brand and differentiates your shop from your competitors. How to use the store design tool? Campain Tool Store Builder Upgrade — Mobile Editor WHY Store Builder Upgrade — Mobile Editor? You can now make your store even better by building your store for mobile and desktop experience separately. Refer to for detailed walkthrough for each of the module 4. Refer to for detailed walkthrough for each of the module 6. Pop Up Notification 1. Confirmation message to sellers to move to smart design template 2. Can select display quantity 3, 6, 9, 12, 48 2. Filter products based category, brands, price, search keywords 3. Able to customize the naming of the card Product — Auto Category Product List 1. Automatically classify the products based on category 2. Can select display quantity 1-8 and the algorithm sorts according to the popular category in the store based on what the customer visited recently, if there is no match, it will be based on sales volume, product viewing and frequency Category — Smart Category 1. Rank based on best selling categories 2. Business advisor isin your Seller Center Account that will help you increase your sales. How can Business Advisor help me? Where can I find Business Advisor? Log in to Seller Center, and click on Business Advisor on the top navigation bar, right next to your Shop Name. What can I see in Business Advisor? You will see a Dashboard tab and Product tab in Business Advisor. The Dashboard tab gives you an overview of your performance, while the Product tab gives you full details on an SKU level. Please visit Lazada University for a step-by-step tutorial on how to use the tool. What should I do with Business Advisor? Frequently Asked Questions Q: Why do I see dashes or empty fields for some date selections? Why does page views data and conversion rate look different from what I used to see in Analytics Portal? A: Traffic data page views, conversion rate, visitor is only available since December 2017. Q: How can I get a complete set of my SKU data? A: You can export data for 2000 SKUs at once. Q: When is data refreshed? A:Data except for lowest price comparison data is refreshed every morning. After 9am on 2 Jan, you should be able to start viewing 1 Jan data. Q: What does lowest price refer to? How frequently is it refreshed? A: Lowest price indicates lowest price of the same SKU on other platforms outside Lazada, wiith adjustments for differences in warranty, discounts and attributes. The comparison price is refreshed daily for popular SKUs and within a few days to a week for other SKUs. Data is populated as of the previous day, not real-time. Q: Why do I see the same item appearing multiple times on my Product Ranking? Q: How far back can I go with date selection? Response rate Percentage of new conversations that you respond to by end of next working day. This is calculated based on chats received in the last 7 days. Working days are Monday to Friday. Response time Average response time for messages received during working hours in the last 7 days. Working hours are defined as 8am to 7pm from Monday to Friday. To be a good performer on chat, respond to all messages by the next working day and respond to all messages received during working hours within 30 minutes. Note: Auto-replies are not included in response rate and response time. Your response rate and response time are updated daily.
