Do you tailor your promotions to your email subscribers location?
This reasonably innocuous email promotion from a travel company is tailored for the Northern Hemisphere but sent to prospects in the Southern Hemisphere.
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If they'd tailored their message I could have received an email saying "Make Summer last longer..."
The only email newsletters I'm involved with are tailored to recipients in a single country and a single timezone so we don't have some of the issues that internationally focussed companies have.
So, what allowances for season, timezone, etc do you make?
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