As we explained in : At its most basic, a logo is a small, symbolic piece of artwork that represents a business. When you set aside all the design trends and fancy fonts, at its core, a logo must: 1- Embody your brand. Every design choice in your logo should exist only to serve and strengthen the four items listed above. And, if you meet these four requirements, many other commonly cited logo must-haves, like simplicity and memorability, naturally follow. You should avoid trendy logos that get in the way of accomplishing those design goals. The truth is that not all modern logos are created alike. A well-designed logo will help boost awareness and can improve your marketing and logo design 2019 line. A poorly designed logo, or one that has outgrown your brand, can tarnish your brand. Social media optimized logos, simplistic letter play, swooshy people, pixellated designs, and bright colors were popular. What will be trendy and hot in 2019. Whether you print your logo on marketing brochures, outdoor billboards, product packaging, on your website, on a business card, or as an icon on a smartphone, you want your logo to be flexible and usable in different situations. This is called responsive design. Watch the short video below to see how responsive design works when logo design 2019 are resized, and be sure to ask your designer to consider responsive design when creating your logo. Perspective-play logos Playing with perspective is a great way to challenge the norms of traditional logo design. Businesses looking to create a splash should consider logos that play visual games. Distortion, fragmentation, warping, and visual breaks are all interesting ways to break the mold in an engaging way. Logo design by galanggumilar You can even alter the kerning or overemphasize certain elements to highlight specific qualities of your logo in an unexpected way. Clever, tricky, and surprising, logos that play with perspective will provide a definite change of pace in 2019. One way to be sure this style works for you is to ask your graphic designer to show you some mock-ups with your logo on items. Many graphic designers are now providing mocked-up visuals of their logo designs on a t-shirt,stationery, web design, infographic, or wall signage in addition to their beautifully rendered design. Mockups can be a great inspiration. These supplemental materials not only help clients see what the logo might look like in practice, but they can also be used to help influence a brand identity. Bright colors Color has a deep impact on how we see the world. That judgment was influenced, in 62%-90% of examples, by color alone. Colors — especially bright colors — continue to take center stage when it comes to modern logo trends and we expect this will continue throughout 2019. Logo design by glamaz0n Bright red conjures up feelings of power and risk-taking, and electric yellow highlights adventure, enthusiasm, and youthful energy. Bright colors are easily used by any number of businesses. Want to learn more about the importance of color in logo design. Logos that use negative space in creative ways are an logo design 2019 way to explore simplicity. This trend continues strong into 2019, and for good reason. Logos that use negative space have been around for a long time, and some of the most famous ones have become iconic. The FedEx logo is perhaps the most logo design 2019 negative space logo. Using negative space to hide a shape, image, or text in a logo can add an element of surprise and sophistication. Logo design by marhizza21 The added layer of complexity can elevate a simple design into something memorable and striking. If your brand needs something to be simple and complex at the same time, try using negative space in a new or novel way. Simple typography Simple design is hardly a new trend. Established brands with more complicated logos are taking stock of their brand identity and re-evaluating how they can bring a fresh perspective to their aesthetic. Simplifying an existing logo is an easy way for businesses to build on their foundations — ironically, by stripping them down to their visual cores. Some logos including the crowdspring logo are made up entirely of text — these are called lettermarks, logotypes, logo design 2019 wordmarks. Simple typography can be very effective and memorable. But not any font will do. Often, you must get creative with the type treatments to personalize the design. Whatever the reason, simple typography can give your existing logo a contemporary, modern facelift or create a contemporary new brand. And be sure that this style works with your brand. A forward-thinking, tech-based business should incorporate imagery that feels modern and cutting edge. Logo design by kps In 2019, logos that are designed with illustrations substituting letters are likely to be founding increasing numbers. They are appealing to a variety of businesses for their versatility and memorability. Playful designs Comic Sans walks into a bar. Businesses are rightly focused on getting a logo that has long-term staying power. Having playful visuals that offer unexpected, clever designs can have a major impact on customers. Logo design by newziner In 2019, you can expect to see designers playing with metaphors, puns, and innovative concepts in their logo designs. Detailed vintage Sleek, minimal designs have had a strong grip on trending logo designs in recent years. It might seem surprising, then, that 2019 brings exceptionally detailed, beautifully crafted logo designs. Brands that want to create an aura of vintage sophistication and authenticity are looking toward intricate, detailed illustrations to represent their artisan, handcrafted, top-shelf products. Having a detailed looking logo conveys the craftwork evident in a marketplace focused on offering similarly detailed products. Logo design by miamiman The food and beverage industries are especially drawn to the lux, detailed design work trend, and for good reason. Wine, spirits, and other artisan treats all naturally fit this logo trend. Any natural, organic, house-made products and businesses can benefit greatly from a super detailed, vintage influenced logo. These works of art are sure to be appearing on our screens and lining wine racks in 2019. Monochrome hipster How many hipsters does it take to design a logo. Crossing arrows, handwritten typefaces, and richly detailed design work all define the visual makeup of a hipster logo. These logos are largely monochrome, choosing to focus on lines and typefaces rather than bold color choices to make an impact. The vibe-heavy logos lean in on individuality, culture, diverse backgrounds, and any element that contributes to a carefully constructed impression of authenticity. Cut typography Typography plays a huge role in logo design. You may find that your purpose is best met by using a font with a vibrant personality throughout your website or using an amalgamation of sans and serif typefaces. In 2018 we saw companies invest time and money to create custom fonts for their brands: Netflix debutedUber got their on, and Airbnb poured themselves a bowl full of. Logo design by Bingo The venerable news site Slate used this to great effect with their major rebrand. You might find that less really is more. Be sure your graphic designer understands this. Gradients Gradient design has become a top modern logo design trend in the last few years. Even Firefox is getting on board with their latest logo update. Instagram kicked off the gradient frenzy when they updated their logo two years ago and adopted the simple, but striking, trend. Logo design by artStudioDesign Colorful, attractive, and striking, gradient logos use color in a way that appeals to, well, everyone. You know you love them, too. But be sure that you select complementary colors logo design 2019 can bleed into each other seamlessly. In 2018, the 80s were on-trend, and this continues into 2019 with one change: This time, the 90s are along for the ride. The pastel shades of the 80s are joined this year by bolder colors that defined the decade of Lisa Frank, the Spice Girls, and Mary-Kate and Ashley. Logo designers mine the past for colors, typefaces, and styles and then add a unique twist, bringing a modern feel to something brimming with nostalgia. If you want to anchor your logo design in something wistful, take a look at brands inspired by the 80s and 90s. Minimalist text Minimalism still holds center court in 2019. Text-based logos with minimal typography and the occasional supporting graphic allow businesses a great deal of flexibility. Whether geometric, colorful, monochrome or subtly illustrated, minimalist, text-based logos are easy on the eyes and easy to adapt. Geometric shapes Logos are, at their cores, symbols. Every element of a strong logo must communicate these things clearly and memorably. Geometric shapes can work as powerful, memorable symbols. As weGeometric shapes of all kinds look man-made. So, using these shapes communicates a sense of order and power. Logo design by AlexandraKovacs With bright color choices and invitingly arranged shapes, the logo design 2019 trend is both minimalist and friendly. Zendesk uses geometry in very unique ways, branding its various products with complementary geometric branded symbols. The balance of the engaging color palettes with strong geometric shapes creates a pleasing mix of trendy and timeless logo designs. In the age of the nerd, it really is hip to be square. Just keep in mind that simplification can sometimes undermine your efforts to make a brand identity distinct. This is a problem because your modern logo must also reflect your brand. This is where blindly following this geometric logo trend and designing a logo based on a shape can fall short for your business. Bubble Letters If your brand needs a bit of fun and energy, this trend might just pop your bubble. Like many other trends from the past, designers have started to incorporate bubble type in their designs, often mixed with modern elements. This technique is an easy way to turn an otherwise static font into something bursting with personality. Not all bubble fonts or font treatments are easy to read. Logo design by Ikhsanabrori If your brand is all about spirited fun and good-natured joie de vivre, playing with bubbles might just balloon into something big. Hand drawn logos Custom, hand-drawn artwork will see a comeback in 2019. The abundance of readily available, free to use stock art has heavily dominated the logo scene during the past decade. Having access to cheap and accessible stock art catalogs or templates to design made finding logos easy for businesses of all kinds. However, with ubiquity comes, well, ubiquity. There are logos containing generic stock art on every street corner — seriously, we dare you to take a look. Notice any swooshy people hanging around. How about those omnipresent rooflines in real estate logos. A generic logo will hurt your business. Generic stock art and templates should not serve as design inspiration and you should never use elements from those designs in your custom logo design. We feel strongly about this. Crowdspring has always had a rule that logo design 2019 stock art, templates, or generic art can be used in custom logo design projects on crowdspring. The increased demand for custom logos has lead to an interest in hand-drawn artwork for logos. Metallics Metallics are worth their weight in gold for logos in 2019. Whether a brilliant platinum, a shiny gold, or logo design 2019 romantic rose gold, you can expect to see these luxe designs in increasing numbers in the coming years. Logo design by wings63 The prestige and elegance associated with metallics are surprisingly logo design 2019, and the powerful impact they make on consumers. That impact is worth its weight in… gold. Are you ready to embrace logo design trends and styles in 2019. Logo design trends and logo design styles can offer a great way to breathe fresh life into your brand. Author Amanda Bowman is best known for her work in art, design, helping strangers at the grocery store, and her extensive knowledge of X-Files canon. When not chasing down her adorable son from the clutches of Bob the Builder, she can be found writing, reading, designing t-shirts, and perfecting her Tom Jones impression.
