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Create Curiosity
I’ve written about this before, but to rehash, the easiest way to create curiosity is by opening an information gap.
What’s an information gap?
As George Loewenstein puts it, an information gap is the crevice between what people know and what people want to know.
How can you do that on Twitter? Let me show you one of my tweets as an example:
“You’ve got to see this graph showing a possible link between SAT scores and income – http://bit.ly/zlIN6Y” – Original Tweet
See what I did there?
I didn’t tell people about the link, I told people about a graph, and if they wanted to see the link, they’d have to look at the graph.
What happens then? If people read that, chances are the gap between what they know and wanted to know was successfully created.
