Yankelovich, 1981, p. 247


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  1. The Protestant ethic, which gave "moral sanction to profit making through hard work, organization, and rational calculation" (Yankelovich, 1981, p. 247), spread throughout Europe and to America through the Protestant sects. In particular, the English Puritans, the French Huguenots, and the Swiss and Dutch Reformed subscribed to Calvinist theology that was especially conducive to productivity and capital growth (Lipset, 1990). As time passed, attitudes and beliefs which supported hard work became secularized, and were woven into the norms of Western culture (Lipset, 1990; Rodgers, 1978; Rose, 1985; Super, 1982). Weber (1904, 1905) especially emphasized the popular writings of Benjamin Franklin as an example of how, by the eighteenth century, diligence in work, scrupulous use of time, and deferment of pleasure had become a part of the popular philosophy of work in the Western world.

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