Canvas credit union
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Few firms in the country can develop and implement multi-site branch rollouts like their team. Public Service Credit Union is becoming Canvas Credit Union. But it was their approachability and an element of delightful quirkiness that was a welcome contrast to a formal and unapproachable category.
Employees continually outperformed competitors and members cited staff as a reason for their ongoing loyalty. This guide helped translate the Canvas ideals into daily situations and invited employees to share their insights into how the brand should function. Brand ambassadors were also established to champion the brand across locations, day-to-day behaviors, routines and conversations.
A canvas is where a member can paint the unique story of their life. Built by members, for members. Visit us at to learn more. The colors reflect the warm heart of the brand as well as the earthy tones of the Colorado landscape. Click below for all the details, and good luck!
Public Service Credit Union’s new canvas - Canvas encompassed everything the credit union was and wanted to be. This email is not an official message from the credit union, and we would never ask for your personal login information in such a way.
Public Service Credit Union began as a financial institution for Public Service Company of Colorado employees. Yet, after eighty years of business, they had experienced incredible growth transforming into a credit union for all Coloradans. This evolution in membership had left their name irrelevant. The company was hungry for a brand that would accurately recognize and convey the rich and loveable culture that was brewing internally. Employees continually outperformed competitors and members cited staff canvas credit union a reason for their ongoing loyalty. But it was their approachability and an element of delightful quirkiness that was a welcome contrast to a formal and unapproachable category. It became clear that employees and members would be central to everything the brand would become. They would have a significant role in what guided the creation of this new brand and would be central to building a reflection of their new culture. A canvas is where a member can paint the unique story of their life. Canvas encompassed everything the credit union was and wanted to be. With a new name and logo, it was important to take the brand further and translate it into real world experiences, which the people of Canvas would appreciate, understand and feel. Working together with the brand, we co-created an experience field guide with members from the front-line team. This guide helped translate the Canvas ideals into daily situations and invited employees to share their insights into how the brand should function. Brand ambassadors were also established to champion the brand across locations, day-to-day behaviors, routines and conversations. This helped the brand to further promote community and belonging. To meet these canvas credit union and continue to drive the sense of inclusion, we designed an internal teaser campaign, full of weekly videos that dropped clues and hints about the new brand. Reaching out canvas credit union engage employees and staff, the campaign drove excitement and education prior to the official launch. Externally, the becomingcanvas hashtag invited members, the community and the industry to be a part of the transformation as it was unfolding. In true Canvas style, bringing people in behind the scenes made the journey to the official launch a shared experience for all to share.
