The Most Interesting Man in the World

The Most Interesting Man in the World is a character in an advertising campaign for the Dos Equis brand of beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery.[1] The ads feature Jonathan Goldsmith as "the world's most interesting man" and are narrated by Frontline's Will Lyman.[2] Goldsmith has stated that his friend, actor Fernando Lamas, was an inspiration in creating the character.[3] The advertisements first began appearing in the United States in 2006.