It’s easy to get wrapped up in the social media frenzy of today’s world.
Every other week there’s a new social media network popping up and another “guru” telling you that your business NEEDS to be on it.
And that’s fine, your business should be easily accessible; HOWEVER, the problem is you don’t own the social media networks.
You could spend all your time building a profile on a social network only to have it taken away, or an algorithm change that pushes your business into the depths of the Internet, never to be heard from again.
Instead, you should only use social media to push customers to a website and an email list that you 100% own and control.
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