For new website owners, one of the major challenges they face is driving traffic to their sites. Without traffic, the site cannot grow. In some instances, driving substantial amounts of traffic to a new site can be hampered by limited funds which rules out paid options like CPC ads. This begs the question, how can you drive traffic to a new website on a budget? Here are some tips.
Turn the website launch into an event
If you want your new website to attract huge amounts of traffic almost immediately it's launched, you'll have to make the launch date and event. Think about the strategies movie and music producers use to promote an upcoming album or movie before it's even launched. Take time to notify your target market about your intended launch. Build anticipation for the launch date. Make sure that you keep reminding your target audience about your new website even before it's launched.
This way, you can be sure that once the site goes live, majority of those you'd informed about it will visit the site. Some of the best avenues to promote a site that's yet to be launched include social media and YouTube. A great way to get people to your site on launch date can be offering exclusive deals to the first site visitors.
When using this strategy, make sure that you pay attention to what your target audience says about what they would expect to find in the site. Also, ensure that your new site meets its visitor's expectations.
Leverage social media influencers with a huge following
Social media influencers with a huge following are a great way to drive thousands of new visitors to your new website within a few hours. In some cases, you might not need any upfront financial investment to get this traffic. All it can take is contacting the influencer and asking them to put the word out about your new site. However, before approaching a social media influencer with your request, consider the following:
Their followers must comprise a huge percentage of your target audience
The influencer might be interested in what you have to offer therefore reducing chances that they'll turn down your request
The influencer doesn't actively promote websites for financial reward
Your website is professionally designed. Influencers won't advocate for sites that will put their reputation at risk.
You have an irresistible incentive for example free offer or revenue share
Offer unique content
Most new sites will focus on creating obvious content that falls neatly within the specific pages and then waiting for Google to do their thing and bring in traffic. But how about going beyond this type of content and creating truly unique content that others won't mind sharing. Such content includes case studies, infographics, and white papers and so on. Once you've created unique content, share it with influencers within your industry.
One major advantage of using this strategy is that you'll establish yourself as an authority within your industry. Another advantage is that due to its unique nature, it will be easier to share and eventually drive traffic to your new site compared to a simple blog post.
