The doodle was designed by and to notify users of their absence in case the servers crashed. In November 2013, Google announced plans for a new headquarter, a notable 1 million square foot office able to accommodate 4,500 employees. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Auletta, Ken October 26, 2010. Consumer services Web-based services Google offers , and the newer variant , for , for time-management and scheduling, for mapping, navigation and , for of files, , and for productivity, for photo storage and sharing, for , for language translation, for video viewing and sharing, and , , and for social interaction. This includes three principal methods, namely , such as AdSense for Content, for Search, etc. DeepMind's first commercial applications were used in simulations, e-commerce and games. In 2005, reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. Archived from on April 1, 2012. The contextual advertising technology developed by Applied Semantics was adopted into Google's advertising efforts.