My Local SEO - Step by Step Checklist Guide 2019
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Step1 - Local Listing Set-Up
*Set Up Local Profile ASAP
-Google My Business
-Bing Local
-Yahoo Local
Step2 - Your Listing Optimized
-Business Name
-Map
-Address
-Photos & Videos
-Contact Info
-Introduction
-Category
-Keywords
-Hours of Business
-Validate
Step3 - Getting Regular Client REVIEWS every month
-Check Competition
-Start with Best Customers
-Start Asking for Reviews - Google, Yahoo, Bing, TrustPilot
Step4 - Adding Regular Name, Address & Phone (NAP)Citation
-Start with the Important NAP Sites
-Which Country you based In?
-Add New NAP Citations Every Month
Step5 - Listed in Industrial Directories
Search for Industry Specific Directories
-Check where competitors Listed > Get Listed There
Step6 - Must-Have Separate Page in Every Product/Services Offer
-List Every Product / Services you offer
-Create a Unique page for every product or services
Step7 - Do you have Long Form Pages - min. 500 words?
-Check Hard Drive for Content. You can used, eg: Presentation, Proposals, FAQs, Email Outbox.
Step8 - Optimized every page of you website
-Identify Target Keyword for every page
-Create UNIQUE Metatags (Title, description) for EVERY Page
-Crete Keyword Rich URL's for EVERY Product or Services Page
-Add Keywords to Headings H1,H2,H3
-Add keywords to text +/- 2 to 3%
-Link to other pages from within the text
-Optimize Images
Step9- Do You Have Many External Website Linking to Your Website?
*Go for Quick Wins eg:
-Give Testimonials to Local Suppliers
-LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin
-Paid Authority Directories, eg. Business.com
Step10 - Have you Completed All Optimization Task?
-Google Analytics
-Google Search Console
-XML Sitemap & Robots.txt
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Step11 - Does Your Website Load Faster Than Your Competitors?
-Run speed test
-Switch to SSD Hosting
Step12 - Is Your Website Mobile-Friendly?
-Check Mobile-Friendly Test
-Set Up Mobile Site or Switch to Responsive Design
Step13 - Is Your Website Safe and Secure?
-Switch to SSL
-Set Up an Anti-Malware Site Seal
Step14 - Do You Have a Blog Set-Up
-Set Up Wordpress Blog
-Check Competitors Blogs for Ideas
-Identify Leading Blogs in your Niche
-Create a Schedule of 10-15 Blog Posts Based on Your FAQs
Step15 - Do You Know What to Blog About
-Target Market? Individuals or Businesses?
*Businesses (Choose from the Following) - Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21 Ways to ..., Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos, Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content, Case Studies, Checklist Content
*Individuals (Choose from the Following) - Newsletter, How To Guides, Local Interest, List Based Content e,g 21 Ways To..., Seasonal /Holiday/Guides/What's On/Upcoming Events, Best of List, Ways To Use List, Product Videos, Predictions/Old vs News Content/ Latest Fashion Trends, Checklist Content
Step16 - Is Your Content Optimized for SEO & Sharing?
-Attention Grabbing Headline
-Identify Target Keywords
-Include Keywords in Meta Tags
-Keyword in Title and Headings
-Keyword in URL
-Optimize Images
-Add related Keywords in Text
-Link Internally to Other Posts
-Link Externally to Authority Content
-Add Social Sharing Buttons
-Check Mobile Ready
-Check Load Speed
Step17 - Do You Use Video Extensively Throughout Your Website
*Set Up Youtube Channel > Are you Happy to appear on Video?
If Yes, Choose from the following
-Whiteboard Presentation
-Product or Services Description
-HeadShot/Interview Style
-Talking FAQ/Hints & Tips
If No, Choose from the following
-Before & After Examples
-Talking Slides
-Cartoons
-Screen Capture
*Have You Optimised Your Videos for SEO? If Yes Next Topic
IF NO, Do the Following for All Videos
-Choose Keywords for All Videos
-Add Keyword Rich Title & Metatags in youtube
-Transcribe Video & Create a Blog Post with Video Embed
-Optimize Blog Post (Title, MetaTags, Headings,etc)
IF YES, Does Your Website Create Trust?
Yes, Relax and Have Coffee
Not Sure > Professional Accreditations, Supplier Logos, Guarantees - All of these clearly Displayed on All Pages,.
If this might help in your Local Business and you have a site to try SEO audit, then give me feedback or you may message me at audit@seocliniq.com so that I can try my checklist Local SEO Site Audit. Cheers!!!
This is spot on, thanks.
Wow, great efforts and hard work laid out. Thanks for sharing this amazing guide
Post Merge: 08-17-2019, 19:39:59
Quick and Rich of info.
SEO takes tremendous amount of time. I think your should buy an existing website because it has age on it.
Amazing info shared!
Got the jackpot !-! :)
A detailed guide can help anyone to improve local SEO. Thanks a lot for sharing your knowledge with the community. !-!
