If you're an avid Instagram marketer, you know how effective contests can be to help you build your brand, generate massive engagement, and drive a serious return on investment from social media. And though running an Instagram contest is pretty easy with tools likewe can always use great ideas from some of the best brands in the business. In this article, I'll take a close look at 10 Instagram contest examples and critique them. I'll go over what they do well, what they could improve, and what exactly you should take away from each of them. People are more likely to enter if they believe they have a realistic instagram giveaway app of winning. What you can learn: There's a lot of awesome things to take away from this contest. First, the contest is wholly thematic - it's an avocado-themed contest run by an avocado-centric brand. Keeping your contest on-brand helps to establish your brand identity, especially with contest entrants who are seeing your brand for the first time. Next, Love One Today has used a contest platform like to build instagram giveaway app contest. This makes it super easy for entrants to enter, without the need to visit an external page or fill out a form. I also love that they've chosen to have over 20 prizes - the contest feels winnable, unlike some that have a single grand prize and hundreds or even thousands of entrants. Finally, they've done an amazing job with the premise of their contest. Getting people to submit pictures of recipes incorporating avocados is a great way to build their library of user-generated content. It's content that can be repurposed and posted again to flesh out their social media content calendar. Emphasizing the important information like the entry hashtag and Oris' Instagram handle means even skimmers won't have trouble understanding how they can enter. In this case, Oris launched an exclusive Movember Edition watch in partnership with Change for the Better, a men's health charity. Oris circumvents this problem by giving away some awesome accessories, including a weekend bag and a few fountain pens. Though it looks instagram giveaway app, the page might be too long for a visitor. Shrinking some of these sections or using columns to reduce the length of the page would have made this contest page more easily digestible. Having some sort of promotional pricing, or at least some more information about the donation from each watch, would help Oris better convert contest entrants. What you can learn: Oris is a perfect example of the fact that almost any company can run a contest and find success with it. Like the previous contest, Oris has built their using a contest app - this saves them tons of time and allows them to pull all of their entrants' photos into a single gallery. Like Oris did with their video, your business can use alternate forms of media to engage page visitors. Videos, in particular, are awesome because they require little effort from the people watching it, and can explain in seconds or minutes what might take pages of copy to do. Finally, they're promoting a product. It's likely Oris put together a series of for entrants to market their Movember watch and other products. Tying your contest to a the promotion of a product ensures you'll be able to maximize the number of entrants you convert. On top of that, the hero section features a carousel that highlights the instagram giveaway app services Pink Lime offers, from hairstyle to makeup. What you can learn from this contest: People tend to think of contests as a marketing solution for product-oriented rather than service-oriented businesses - Pink Lime shows this isn't necessarily true. Even if you're a local service-oriented business, you can generate a ton of engaged leads with a contest. Adding bonus actions to your contest in exchange for additional entries is an awesome way to meet your other goals, whether they're to increase social media engagement, grow your following, or get more subscribers for your email list. Finally, think about adding some form of credibility to your page to increase its conversion rate. Having Pink Lime's Google review score on their page shows page visitors they can be trusted. Adding testimonials, reviews, Yelp scores, or other forms of social proof can help establish legitimacy for your business. A trip to Italy is awesome, but it's also a prize that could draw in a lot of entrants who aren't necessarily interested in Valdo products. Extravagant prizes can be amazing, but they can also mean you end up with a list of non-engaged leads. What you can learn from this contest: Create a contest theme that's engaging and exciting. I love that Valdo chose such a creative theme for their contest - it helps filter out uninterested leads and makes for awesome user-generated content in the future. Though they might've gone overboard, this contest shows the importance of an appealing prize. Choose a prize that you know will appeal to your target market and you'll have a much easier time converting people who visit your page. Adding voting to your contest is great because it helps your contest spread organically. Friends and family of entrants who vote might be compelled to enter themselves. This kept engagement during the contest high, ensuring they'd reach as many people as possible. It's straightforward and clearly organized, making it easy for visitors to see the prize, how to enter, and the terms of the contest. It's a common Instagram practice, for good reason. What you can learn from this contest: Simplicity can be the key to success. Making your instagram giveaway app as simple as possible makes it easier for your visitors to understand how they can enter your contest, increasing your conversion rate. Running a recurring giveaway is an awesome way to keep people coming. This allows you to consistently generate leads and entrants for as long as your contest is running - if it's profitable, you can literally have a recurring contest that runs forever. Make sure to get your entrants to tag their friends on your Instagram contest. This spreads the word about it to people who would most likely be interested in it as well, meaning you'll get more entrants and more followers - and that's more potential sales. I love that this contest gives entrants the options to instagram giveaway app either their favourite movie moments on their own personal photos. Plus, it's still relevant to Marvel Studios' fanbase, meaning they won't get a ton of entrants for their contest who aren't engaged fans. Marvel Studios could have featured these entries in their Story or instagram giveaway app their profile. What you can learn from this contest: There's not much to add here that hasn't been covered in the other contests. The main takeaway from this contest is that you'd be best off putting some decent time into the photos your use to promote your contest on your profile. Having a recurring giveaway allows you to give away smaller prizes on a more frequent basis, keeping engagement high and costs relatively low. This kind of contest requires people to follow the account, like the photo and tag friends. This is awesome because it boosts the engagement of the contest post while helping Cellucor grow their Instagram following rapidly. People who enter the contest are likely to tag others who might be interested in Cellucor products, meaning they're more likely to attract new and engaged followers. They highlight the promotion with a pair of emojis, quickly explain the giveaway prize and then display point-form instructions for entry. It's short, simple, and to the point. People don't always read captions, so having some indication in their image would help. Cellucor could have created another post a few days after the contest with a discount on the product featured in the contest to help turn some of that new engagement into sales. What you can learn from this contest: Not every contest needs to be a hashtag contest, nor does it need to be a massive giveaway. Feel free to run smaller giveaways on a more frequent basis, especially if huge giveaways aren't the best fit for your product. If you're looking to generate a large Instagram following, this type of contest is probably the best way to instagram giveaway app it. It spreads the word quick about your brand to a ton instagram giveaway app theoretically interested people. Start building your Instagram contest now. Wishpond's contest builder makes it easy for you to create an Instagram contest for your business. Sign up free to get started now. They could have given away more watches or split their prize a set of 3 watches into 3 to increase each entrants' chances of winning. What you can learn from this contest: Running a contest alongside your product launch is one of the best ways to promote a new product. Not only does it provide all of the benefits instagram giveaway app a normal contest does, it also serves to spread the word organically about your new offering. It also primes people to purchase the product in the rather probable case that they don't win. As great as Instagram is, trying to convert your follower list into email subscribers increases the chance that they'll be sales in the future - it's way easier to sell products through email marketing than on social. This allows them to populate their followings with people from each others' existing follower bases. Entrants were able to increase their chances of winning by entering on both businesses' posts. It's not clear whether one of you winning means all three of you win, or how many prizes there are. This caption lacks general clarity. This would allow these businesses to email entrants in the future. What you can learn from this contest: Partnered promotions are amazing. They boost engagement, allow you to split prize costs, and, if run correctly, can result in massive returns for both of your brands. If you're looking to run one, make sure you partner with a business whose target market is similar to your own. This ensures any new followers you gain from the contest are engaged and have the potential to become your customers in the future. Conclusion There you have it - 10 amazing examples of Instagram contests, critiqued. Hopefully, you've taken away some tips and strategies that you can use for your next Instagram contest. If you're not sure where to get started, why not try building a contest with. Simply sign up for free to start building your Instagram contest. If you have any questions or comments, let us know below!.
