Basic SEO
Basic search engine optimization.
Learn what title and description tags are.
"They don't work as good as they did... they don't get you ranked... blah blah blah blah"
Horseshit! Horseshit, horseshit, horseshit!
If you learn this basic thing.
How many characters go into a title tag - you know!
Do you know what this number is?
And do you know how to put a title tag on your page?
Well, learn how to put a title tag on your page - but the number is 60.
You go more than 60 so don't use any useless ones.
For the description tag, want 160.
Use the keywords that people will look for.
Use the location you do business in... Okay?
And repeat that in the description and the title and write like sales copy. Okay!
So:
We have blue widgets serving the greater Fort Worth area.
That's your title tag.
Blue widgets for the greater Fort Worth area that do the best widgeting you ever widgeted a widget with.
Click here to learn more! Find out about our special deal!
Whatever...
Write it like it's actually ad copy in an old newspaper, because when you get ranked in the search engines, there's two things you're competing for:
First - to get there, to show up.
the 2nd is actually to be clicked on.
Everybody is worried about showing up, nobody really thinks about being clicked on.
So how effective is this?
I did this... and right now I'll just say this... for my farm, not for TSP, the site's been around for a million years or whatever...
Go to Google, right now if you are in front of your computer, and type in the following:
Fort Worth duck eggs - Fort Worth duck eggs
Why?
The closest big market that we have is Fort Worth...
Anybody who lives in Keller, or Richardson, or Richland Hills, or Benbrook, or anything on this side of Dallas/Fort Worth, that doesn't have to drive 2 hours to get here, that can't find them right in their backyard, they gonna decide, well, Fort Worth is the big... so they gonna put in "Fort Worth duck eggs."
Boom - there we are [snap] - 9 Mile Farm located just north of Fort Worth, this is... uh... I can't make this up, I am reading it on the fly... just Googled it...
"Nine Mile Farm, Fresh Duck Eggs in Dallas - Fort Worth"
So we do have them for... if you come here - right?
"Located..." this is the description...
"Located just north of Fort Worth, Nine Mile Farm provides the freshest free rang Duck Eggs, from pastured ducks never fed soy or GMO, EVER!"
Compelling!
I know that that's what my customer wants. I've done the research!
Most of our business that we get from we get from people that just call us - that's how they find us!
They are looking for duck eggs, they go to "Fort Worth duck eggs" - there we are...!
BTW, the next one... "Find Local Duck Eggs from Fort Worth, TX Farms and More ..." www.agrilicious.com - if you go there we're listed.
And then it's agrilicious, agrilicious, agrilicious, agrilicious owns everything but the top spot, so - I got my ass listed on agrilicious!
When I get down - ah um - 1,2,3,cause agrilicious had 4 spots, so, so #6, ah eh, "Nine Mile Farm - Fresh Duck Eggs - LocalHarvest" www.localharvest.org
So if there are listing services, that list people by geography for what you are trying to get on, get on there too, they'll link back to you and give you their link juice, so you can overtake them in the generic term.
So then I go down a little bit more, "Fort Worth, TX - Farmers Markets / Family Farms / CSA ..." www.localharvest.org
I'm on there!
Next one - Nine Mile Farm - Facebook! [snort]
Next one - Nine Mile Farm - Facebook, one of the sub-pages.
Next one - "Ducks wanted Fort Worth/Dallas area" - www.backyardchickens.com
OKAY! I'm not there! I'm not there, I'm not there, I'm not there, I am present in 9 out of the top ten listing on Google!
From a basic, BASIC, BASIC technique!
60 characters, 160 characters, write it like copy, include the geographic locations - and you're there!
I haven't put the effort into making a page dedicated to Dallas, it's maybe a little more competitive, little bigger market, but if I do "Dallas duck eggs" I find "Find Local Duck Eggs from Dallas, TX Farms and More ..." - agrilicious! And I'm there!
Another agrilicious page at number two - and I'm there...
Third - "Nine Mile Farm, Fresh Duck Eggs in Dallas - Fort Worth"
Next is a, ah um, a Dallas news article, that has nothing to do with me, and then a meetup group that has nothing to do with me - but even on the Dallas side - I am there!
Image search - my logo shows up in the image search - and a beautful egg sitting on a beautiful piece of food at a restaurant called "Ideeclaire" (sp?) Boulevardier shows up... that's my egg!!!
Understanding basic SEO is the way to go, man!
Very basic, and I KNOW advanced SEO techniques, and I can sit there and dedicate my life to owning Google for duck eggs searches - whatever... this has already got us more business than we can handle...
It's that simple, you can do it too... and in most instances, going for the local term in a niche you can own it in a week or two... cause no one else is doing it - assuming you learn the basic rules - you don't have to spend lots of money, but get online and learn how to write a proper description tag and a proper title tag, and, if you are using WordPress, and you should be for managing your site, get the All-In-One-SEO-Pack, and there is... you don't have to do shit, title, description, boom, done, and over!
Every, uh, episode of the show that I do that I publish on the blog, I use that plug-in - works great!
Um, so, that's another technique that many people don't understand, and they are trying to go to very very advanced SEO, trying to own the world - well if you only do business locally, you only need to own the local business searches for what you are doing!
