Happy Lohri 2017: Find the latest and best Lohri Wishes & SMSs. Today is the auspicious festival of Lohri, an occasion where people - especially farmers - offer prayers and thanks to the Almighty for the crops before harvesting them. An important occasion for Punjabis, Lohri is also believed to be the longest night of the year in the Lunar calendar. Traditionally, people sing songs, dance, eat delicious cuisine and throw in sesame seeds, popcorn, puffed rice, jaggery and others into the bonfire - representing the God of Fire, Agni - as offering to the Almighty.