How to do App Store Optimization?

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DATE: April 4, 2019, 1:58 a.m.

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  1. How to do App Store Optimization?
  3. How to do App Store Optimization like quality backlinks are important in SEO?
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  17. In that sense, having quality backlinks is one of the best ways to accredit your site as important to Google, which helps a lot to achieve success in the competition, which is a search for better search rankings.
  20. Here’s the complete check-list of all Apple’s metadata & their best practices:
  21. (1) To increase your visibility:
  22. App Name
  23. - Create a descriptive and consistent sentence reflecting your app’s purpose
  24. - Should be memorable and complementary to your app icon
  25. - Include your strongest keywords (and place them at the very beginning if possible)
  26. - Localize your app title for each targeted language
  27. - Characters limit: 30
  28. Subtitle
  29. - Should be used as complement of the app name
  30. - Include strong keywords
  31. - Don’t repeat keywords used in the app name
  32. - Characters limit: 30
  33. Keywords field
  34. - Use commas to separate each keyword (no spaces)
  35. - Use single keywords rather than long tail keywords
  36. - Make sure your keywords can be combined to each other -- the algorithm will combine keywords with each other, creating a set of all possible combinations on which your app will be indexed
  37. - Use all available 100 characters
  38. - Don’t repeat keywords from your app name, subtitle, app publisher name or app category
  39. - Plural and singular are seen as two different keywords. Better to use singular
  40. - Target keywords with a high relevancy, high Volume and low Competition = high KEI
  41. -Localize your keywords for each language
  42. App description - potential weight on the algorithm since potentially indexed on iOS11
  43. - Important for SEO as your app’s web page is indexed on Search Engines
  44. - Use all available characters
  45. - Repeat targeted keywords (+/- 15) 4-5 times each
  46. - Use various keyphrases combinations using the targeted keywords
  47. - Focus on keywords density
  48. - Avoid keyword stuffing!
  49. - Must be easy to read, convincing, engaging
  50. - Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
  51. - Use bullet points to list your features
  52. - Include mentions, awards or nice reviews
  53. - Localize your copy for each targeted language
  54. - Characters limit: 4000
  55. Reviews & ratings - heavy weight on the algorithm
  56. - Try to get as many reviews & ratings as possible
  57. - Make sure to keep a high average rating
  58. - Reply to negative reviews
  59. - Use a 2-step pop up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
  60. - Ask your surroundings, family, friends and anyone you can to rate your app on its launch
  61. - Your app reviews & ratings start from 0 after each app update
  62. (2) To increase your conversions:
  63. App Icon
  64. - Your app’s first impression
  65. - Use a single focus point to capture attention
  66. - Use High-res and optimize size for each device
  67. - Make it descriptive, unique, simple
  68. - Avoid transparency
  69. - Avoid text, use a border
  70. - Test it against different wallpapers
  71. - Combined with your app name, your app icon should reflect your app’s purpose
  72. Promotional text - not indexed
  73. - Engage your app users and showcase news about your app
  74. - Should reflect your app’s new features, promotions or anything you’d like to highlight
  75. - Keywords from the promotional text are not indexed by the algorithm but we do recommend to use relevant and strong keywords for SEO purposes.
  76. - Characters limit: 170
  77. Screenshots
  78. - Very important in terms of conversion
  79. - Use all available 5 screenshots slots
  80. - Focus on your first 2 screenshots as they are displayed in the search results (unless you have app preview video(s), in this case, your screenshots will be displayed after
  81. - Make your screenshots high-res and well-designed
  82. - Show off 1 feature per screenshot - you can also combine both your 1st and 2d screenshot making it into one
  83. - Use a small sentence on the top of each screenshot to increase comprehension and conversion
  84. - Localize your screenshots for each language
  85. - A/B test your screenshots
  86. - Optimize your screenshots for each screen size
  87. App preview
  88. - You can have up to 3 app preview videos
  89. - Displayed before your screenshots
  90. - Played automatically on mute mode in iOS11
  91. - Highly recommended as it’s very powerful in terms of conversion
  92. - Don’t use any text or copy (localization not available)
  93. - Demonstrate your app’s best features
  94. - Use footage on the device directly
  95. - Use a great poster frame to drive more plays
  96. - Focus on the first seconds of your video
  97. - A/B test your app previews
  98. - Duration: 15-30sec per video
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