I am excited to announce that our new book "The Digital Transformer's Dilemma" is now available for sale from our publisher Wiley as well as on Amazon in the U.S. and in Europe.
Although digital transformation is a pervasive topic, surprisingly few companies know how to go about it. Based on an extensive research project, including 120+ interviews with more than 80 companies from a broad set of industries and geographies, we developed a how-to-guide for digital transformation practitioners.
Our book shows how incumbents can manage the difficult balance between establishing a new (digital) business and digitizing their legacy core business. Knowing that the actual implementation is the hardest part, we provide you with a broad range of brand new in-depth case studies and equip you with the tips, tricks and tools you need in order to be successful in running your digital transformation.
Many thanks to my co-authors Karolin Frankenberger, Hannah M. Mayer and Markus Schmidt who accompanied me on this journey.
Let us know your thoughts - we all look forward to engaging with you in a discussion on this exciting topic.
Visit our website to learn more: https://lnkd.in/d6AnpkZ
#digitaltransformation #businessmodelinnovation #leadership #strategy
