When you consider that nearly one billion internationally tuned in to the 2014 World Cup, you get an idea of the power of sports to reach the masses. It’s no surprise, therefore, that Truth About Drugs chapters around the world are getting in on the plays.
Take the Truth About Drugs Milano, Italy team that organizes “Say No to Drugs” soccer tournaments in which police and city council members contend for victory.
Or there’s the BMX World Champion in Germany who delivers Truth About Drugs lectures to youth in school gymnasiums before launching into a string of daring bike stunts.
Then there is the South Africa-based basketball team known as the Phenoms, who display a Drug-Free World banner while scoring hoops and encouraging fans to live drug-free.
And so it goes internationally, where sports of every kind have become an effective avenue to reach youth with the truth about drugs.
